global warming, environment, youtube, green, climate change, misinformation, ads, google, advertising, internet, gear, news

PAUL ELLIS/AFP via Getty Images

YouTube's reduced tolerance for misinformation now extends to climate science. The Google service has enacted a new policy barring ads and monetization for content that contradicts the "well-established scientific consensus" surrounding climate change, including videos that claim climate change is a hoax or reject the human link to global warming. YouTube will start enforcing the policy in November.

The company stressed that it would allow ads for videos discussing those bogus claims as well as other climate-related subjects, such as the exact degree of human impact or debates on climate policy. YouTube is basing its judgments on "authoritative" expertise, including contributors to the UN's Intergovernmental Panel on Climate Change.

The firm wasn't shy about the reasoning for the move: advertisers just don't want their ads linked to climate change denial material, and creators don't want those ads on their pages. YouTube is concerned it could lose business, and dropping monetization for bogus science is an easy way to prevent that loss.

This effort stops short of banning climate change denial, although that's not surprising. Unlike anti-vaccine misinformation, climate change denial doesn't carry the risk of short-term harm. YouTube can keep the content visible for the sake of debate and expression without worrying that it will directly lead to illness. This won't stop science deniers from moving to other platforms or using their videos to peddle products like books, but it might discourage 'casual' attempts to profit from climate misinformation.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Internet Explorer Channel Network


LATEST NEWS

NEWS RELATED

Crypto.com Looks to Cash In on Bull Market With $100M Advertising Campaign

The ad, entitled “Fortune Favors the Brave,” stars actor Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister.

Read more: Crypto.com Looks to Cash In on Bull Market With $100M Advertising Campaign

London Commuters Face Ad ‘Assault' by New Musk-Inspired Coin: Report

A coin named after Elon Musk’s shiba inu dog is being advertised to public transport users in the U.K. capital with the slogan “Missed Doge? Get Floki”

Read more: London Commuters Face Ad ‘Assault' by New Musk-Inspired Coin: Report

Storyboard | Cadbury India's festive ad coup, featuring Shah Rukh Khan and local businesses

In 2020, Mondelez International announced its global marketing approach called ‘Humaning’. While Humaning got mixed reactions from some quarters of the industry and was mocked, the company persisted, and since then, Mondelez has been constantly attempting to create “human connections with purpose” through its advertising campaigns around the world. In…

Read more: Storyboard | Cadbury India's festive ad coup, featuring Shah Rukh Khan and local businesses

Storyboard | Diwali ads: It's that time of the year

Actor Tinnu Anand plays a grouchy neighbour who becomes more welcoming when he gets a box of chocolates as a Diwali gift. Diwali is a time for people in the business of advertising to pull out the tear-jerkers. It’s the time of the year when you can redeem 365 days of…

Read more: Storyboard | Diwali ads: It's that time of the year

Storyboard | Bira 91 founder CEO Ankur Jain: We don't engage in surrogate advertising

Indian beer maker Bira 91 launched its first 360-degree campaign – ‘Make Play with Flavors’, recently. As the company scales up its portfolio of flavours across the country, Ankur Jain, founder and CEO of Bira 91, says ‘Make Play with flavours’ is a call to action. “We feel that beer…

Read more: Storyboard | Bira 91 founder CEO Ankur Jain: We don't engage in surrogate advertising

Investor Dan Niles says he's sold out of his favorite tech stock ahead of earnings. Here's why

Daniel NilesJohn Chiala | CNBC Hedge fund manager Dan Niles told CNBC on Friday he's sold one of his favorite technology stocks before the company reports earnings next week, characterizing the trade as a way to reduce risk.

Read more: Investor Dan Niles says he's sold out of his favorite tech stock ahead of earnings. Here's why

Use this iPhone setting to keep ads from following you across the internet

Improve your privacy by preventing ads from following you across the internet. Here's how.

Read more: Use this iPhone setting to keep ads from following you across the internet

Facebook, Twitter and digital ad stocks drop sharply after Snap earnings

The logos of Twitter, Facebook and Instagram on the screen of an iPhone.Tom Weller | DeFodi Images via Getty Images Shares of Facebook and Twitter and other social media and digital advertising companies are sharply down in after-hours trading, after Snap reported it missed revenue expectations in the third quarter…

Read more: Facebook, Twitter and digital ad stocks drop sharply after Snap earnings

Storyboard | Shamsuddin Jasani joins Wunderman Thompson as CEO, South Asia

Safari on iPhone: How to Stop Websites from Asking Your Location

Storyboard | How MobiKwik is supercharging its brand as it gears up to go public

Storyboard | Why Adidas roped in Deepika Padukone as its new brand ambassador

Storyboard | How brands can control narratives and fight cancel culture

Storyboard | Leadership changes at Dentsu linked to its ‘transformation'

Storyboard | Video app Josh ropes in Rubeena Singh as country manager

Storyboard | Byju's 'unpaused' Shah Rukh Khan ads after brief halt

OTHER NEWS